$50K Executive Clubs
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Sam discusses creating exclusive peer-group membership businesses where executives pay premium fees to join clubs that meet in person several times per year. This model leverages the increasing value of in-person experiences in an increasingly digital world.
Key Points:
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Business Model Structure:
- Premium membership clubs for executives
- 2-3 meetups per year
- $50,000 annual membership fee
- Focused on specific job titles/roles
- One example company makes $100M/year in profit
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Core Value Proposition:
- Safe space for executives to discuss problems
- Peer-to-peer learning and networking
- Cannot replicate these discussions on the internet
- In-person connection opportunities
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Target Market:
- High-level executives
- Similar job titles grouped together
- 10-40 people per group
- Similar to existing models like Vistage
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Strategic Advantage:
- Easier to execute than traditional conferences
- High-profit potential
- Clear acquisition targets (companies like Gartner)
- Can target underserved executive segments that acquirers want to reach
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Growth Strategy:
- Identify job titles that major acquirers are struggling to reach
- Build communities around those specific roles
- Position for eventual acquisition
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.