Museum Hack's Alternative Tours
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A story about how Nick Gray built Museum Hack, a successful alternative museum tour business.
"I went to my friend Nick's house the other day. He's got this website called museumhack.com. He recently sold the business, but it's another example of these tour experiences we've been discussing.
He built this business that was making $2 million a year in sales. You would pay $50-100 plus museum admission (in New York the museum's free), and he or his trained staff would give you a custom tour of museums and explain the background behind different paintings and pieces of art, but in a fun way.
If you Google Museum Hack, the meta description is 'Museum Hack: fucking awesome museum tours.' It was clearly targeted at a young, hip audience. Companies would pay money to send their employees there. They operated in 6 cities including LA, San Francisco, and New York.
It was a $2 million a year business, and this is all that he did. It was very successful - a lot of work to set up, but it kind of ran itself after a while. Pretty simple and straightforward and pretty amazing."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.