Pandemic Water Brand Success
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A story about Liquid Death's successful launch and growth at Whole Foods during the pandemic.
"We launched national in Whole Foods basically the day the pandemic started - March 15th. Even though we've been in a pandemic where they've had 80% decreased store traffic and everything else going on, we've had insane growth in Whole Foods. We're now the fastest growing water brand in Whole Foods."
The company raised around $12 million total since the beginning to achieve this growth.
Mike Cessario
Founder and CEO of Liquid Death, a non-alcoholic beverage brand started in 2017. Vayner alum with expertise in marketing and branding, focusing on creating entertaining and engaging content.
Emphasizes creativity and non-traditional marketing strategies, treating marketing like a product worth paying for. Successfully built Liquid Death into one of the fastest-growing non-alcoholic beverage brands, securing $299.31 million in funding to date.