Website Speed Boosts Conversions
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Guillermo Rauch shares a story about the significant impact of website performance on ecommerce conversion rates.
"We'd recently heard about a public company that sells billions of dollars worth of consumer electronics a year that improved their conversion rate by 30% on some markets to 90% on some other markets. Why? Because the website is faster. So imagine if you could go to an agent and say 'I want to create the next big competitor to apple.com, we're gonna make it faster, more accessible, beautifully designed, and deployed on this enterprise grade infrastructure.'"
Guillermo Rauch
CEO and founder of Vercel, creator of Socket.IO
Guillermo Rauch is an Argentine-born software engineer and entrepreneur best known as the founder and CEO of Vercel (originally ZEIT, founded 2015), a cloud application company that created and maintains the Next.js web development framework. Before Vercel, he created Socket.IO, the widely-used real-time event-driven JavaScript communication library. Vercel raised $250 million in a Series E round in May 2024 at a $3.25 billion valuation and is also the maker of the v0 AI web development tool and the AI SDK.