DIY Perfume Kits
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A business opportunity in the DIY perfume space, capitalizing on existing Reddit communities and high margins in the traditional perfume industry (90% margins). The idea focuses on creating kits and platforms for people to make their own perfumes at home.
Key Points:
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Market Opportunity:
- Large existing perfume market ($5B+ for Paris Hilton alone)
- Active DIY perfume communities on Reddit
- Few companies currently serving this market
- High margins in traditional perfume industry (90%)
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Product Offerings:
- DIY perfume making kits
- Recipe/formula guides
- Kid-friendly perfume making kits for arts and crafts
- Tools and ingredients for home perfume creation
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Revenue Opportunities:
- Create marketplace for user-made scents
- Sell to friends and family
- Target children's market through parents
- Develop premium kits for enthusiasts
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Similar DIY Markets:
- Soap making
- Juicing
- These markets show proven demand for DIY products
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Target Markets:
- Adult hobbyists
- Parents buying for children
- DIY enthusiasts
- People looking to avoid high retail markups
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.