CNN's Gulf War Profits
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Sam Parr shares how CNN achieved its breakthrough moment during the Gulf War.
"One of my heroes is Ted Turner - he's on my wall. He started CNN in 1981, but it was kind of a failure and lost a lot of money until 1989-1990 when Iraq invaded Kuwait.
He sent over a bunch of news reporters, and it was one of the first times that a news reporter could, because of technology, film something and have it aired live. It was one of the first wars viewed live, and it changed people's sentiment of the war. It made CNN a huge company that year.
That's kind of what's going to happen now, except instead of a publisher, it's going to be Facebook and Twitter - they're just going to crush it for the next couple years because we're glued to it."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.