Presale Landing Page Validation
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A method for validating business ideas through pre-sales, focusing on quick validation for products under $1,000.
Core Validation Steps
- First determine if people want the product
- Create landing page for pre-sales
- Talk directly to potential customers
- Use gut instinct combined with data
- Second determine how to get customers repeatedly
- Map out first 10 customers
- Plan path to first 100 customers
- Establish repeatable customer acquisition strategy
Pre-sale Approach for <$1,000 Products
- Set 1-month timeline to deliver product
- Create landing page to test demand
- Collect pre-sales before building
- Real examples of success:
- Trends newsletter: $50,000 in presales
- Try Copy: $5,000 in presales
- Another product: $100,000 from 100 people at $1,000 each
What to Actively Avoid
- Must actively avoid distractions like:
- Raising money
- Company culture
- Hiring
- Corporate structure
- Naming
- Branding
- Packaging design
Key Principles
- Focus only on validation and customer acquisition initially
- Be "brutal" about avoiding other tasks
- Don't just passively ignore distractions - actively avoid them
- Some products may skip "do people want this" if obvious demand exists
- In those cases, focus entirely on customer acquisition strategy
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.