Deal Aggregation Revenue Model

A Chrome extension that pays users to visit websites, essentially unbundling the Facebook ad system into direct user compensation for their attention.

Core Concept

  • Chrome extension shows users bounties they can earn by visiting specific websites
  • Websites pay users directly for their traffic/attention (e.g. $0.30 for ESPN, $1 for an e-commerce site)
  • Users must stay on site for 30-60 seconds to earn the bounty
  • Money accumulates in a browser-based "piggy bank"

How It Works

  • Brands buy traffic through the extension
  • Users get paid for visiting sites without obligation to purchase
  • Extension tracks user behavior to determine value scoring
  • Sites bid different amounts based on user value scores

Smart Targeting

  • Extension monitors:
    • User spending habits
    • Browsing patterns
    • Sites visited
  • Creates individual "value scores" for each user
  • Higher value users (frequent shoppers) receive higher bounty offers
  • Lower value users (information browsers) receive lower bounty offers

Revenue Model

  • Sites pay based on known visitor value (e.g. $3-5 per qualified visitor)
  • Platform takes a cut of each bounty paid
  • Users receive direct payment for their attention
24:08 - 25:05
Full video: 53:08
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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