A+ Problem Framework

A framework for identifying and working on the highest-impact problems in an organization to maximize success and career growth.

Core Concept of A+ Problems

  • Every company has one primary "A+ problem" at any given time
  • These are the critical challenges that move the needle significantly (5%+ impact)
  • Examples include:
    • Company getting sued
    • Growth suddenly stopping
    • Rapid scaling challenges
    • Loss of key talent/leadership

How to Identify A+ Problems

  • Look for issues that affect company-wide metrics
  • Focus on problems that leadership is most concerned about
  • Watch for sudden changes or crises that emerge
  • Identify challenges that could swing company performance by 5% or more
  • Study company dashboards and key metrics

Taking Action on A+ Problems

  • Drop less important work to focus on A+ problems
  • Write analysis/memos on the problem even if not asked
  • Send insights directly to leadership/CEO
  • Volunteer to help solve critical issues
  • Be willing to switch roles/teams to work on key challenges

Career Benefits

  • Gets you noticed by senior leadership
  • Creates opportunities for rapid advancement
  • Develops critical problem-solving skills
  • Builds cross-functional experience
  • Maximizes learning and impact

Key Principles

  • Don't stay confined to your assigned role
  • Look for ways to contribute to major company challenges
  • Be willing to abandon current projects for more important ones
  • Focus on problems that truly move the needle
  • Take initiative without waiting for permission

Common Mistakes to Avoid

  • Working on fringe problems with minimal impact
  • Staying in comfort zone of assigned work
  • Not recognizing when priorities shift
  • Being afraid to volunteer for critical challenges
  • Getting stuck on low-impact tasks

The framework emphasizes being proactive in identifying and working on the most impactful problems, rather than staying confined to assigned roles or comfortable tasks.

04:01 - 06:13
Full video: 34:20
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Hubspot

Founded in 2006, HubSpot revolutionized marketing, sales, and customer service software. The Cambridge-based company boasts a global workforce and award-winning culture.

HubSpot's UX team, comprising content designers, researchers, and product specialists, focuses on delivering consumer-grade experiences for enterprise-level challenges.