Rooftop Billboard Arbitrage

A business that creates value by monetizing unused rooftop space on buildings by converting them into billboard advertising locations. The model involves paying building owners a small fee for roof access while generating significant advertising revenue.

Key Points:

• Core Concept:

  • Approach building owners to place billboards on their roofs
  • Pay building owners a nominal fee (e.g., $50/year) for roof rights
  • Generate revenue through billboard advertising

• Value Proposition:

  • Creates new revenue stream for building owners
  • Low friction opportunity for property owners
  • Monetizes previously unused space
  • Building owners get passive income for minimal effort

• Business Model:

  • Arbitrage between low-cost roof rights and higher advertising revenue
  • Focus on buildings with high visibility/clear views
  • Target locations visible to passing traffic

• Key Insight:

  • Creates value from nothing by identifying unused assets
  • Works because building owners didn't realize this revenue stream was possible
  • Simple concept but potentially "crazy growth wedge" according to speaker