Selective Paid Communities
Share
Sam shares his experience building a new exclusive paid community business that's generating 6-figures in revenue through a highly selective membership model and direct phone sales approach.
Key Points:
-
Community Structure:
- Highly selective membership - only accepting ~50 people initially
- Members must provide value to each other
- Exclusive, private, paid community model
-
Sales Approach:
- No website, just TypeForm and phone calls
- Positions calls as interviews to assess fit
- Focus on exclusivity: "I don't know if we have space for you"
- Uses qualification approach: "Here to interview to see if this will be a good fit"
-
Revenue Model:
- Already generated 6-figures in revenue
- All sales done through direct phone calls
- Payment processed through Stripe links
-
Key Success Factor:
- Quality control through selective membership
- Each new member needs to add value for existing members
- Limited spots creates natural scarcity
- Personal vetting process ensures community quality
The model relies on maintaining exclusivity and ensuring each member adds value, rather than focusing on growth at all costs.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.