Merch Revenue Models

A key strategy for creator merch is choosing between consumables or collectibles, based on insights from Colin & Samir's approach to merchandise.

Two Core Merch Strategies

• Consumables Strategy

  • Used by larger creators (Logan Paul, Mr Beast)
  • Focus on products meant to be used up (energy drinks, chocolate, regular merch)
  • Aims for recurring purchases and revenue
  • Examples:
    • Prime Energy Drink
    • Mr Beast Chocolate
    • Standard t-shirts and merchandise

• Collectibles Strategy

  • Better for smaller creators with devoted followings
  • Creates limited edition items that never come back
  • Functions as a tribal signal between community members
  • Benefits:
    • Creates scarcity and urgency
    • Builds stronger community bonds
    • Signals membership in the creator's tribe
    • Higher perceived value

Why Collectibles Work for Smaller Creators

• Don't need to make a fortune from merch sales
• Focus on the most devoted 1000 fans
• Items become badges of honor for true fans
• Creates recognition between community members
• Higher quality items justify premium pricing

Implementation Tips

• Make limited quantities
• Never bring back the same design
• Focus on high quality over mass production
• Use items that represent inside jokes or community sayings
• Create items true fans would recognize and appreciate

The key is choosing the right strategy based on your audience size and engagement level - consumables for mass market, collectibles for devoted communities.