DoorDash Delivers Gifts
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Shaan proposes creating a flower delivery service that operates through food delivery apps like DoorDash and Uber Eats, combining the convenience of on-demand delivery with traditional flower delivery services like 1-800-Flowers.
Key Points:
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Business Model:
- Partner with local florists to fulfill orders
- Operate as a "ghost kitchen" style service on delivery apps
- Focus on last-minute gift purchases and convenience
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Advantages:
- Enables last-minute gift giving (up to 30 minutes before occasions)
- Leverages existing delivery infrastructure
- Better margins than food delivery
- Fills gap between traditional flower delivery and on-demand services
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Target Market:
- Last-minute gift buyers
- People who already use food delivery apps
- Those seeking convenient gift options
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Expansion Potential:
- Could include other gift items beyond flowers
- Similar model to existing food delivery ghost kitchens
- Partnership opportunities with local gift shops and florists
The idea capitalizes on the growing on-demand delivery market while solving the common problem of last-minute gift giving, utilizing existing delivery infrastructure rather than building a new system from scratch.
52:34 - 53:05
Full video: 55:47SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.