Podcast Surprise Format

This podcast uses a surprise format where hosts intentionally don't share content beforehand to create authentic reactions and better engagement.

The Surprise Format Philosophy

• Content gets better when narrowed to an audience of one
• Hosts intentionally surprise each other rather than preparing together
• They avoid sharing notes or doing research together beforehand
• The format creates genuine reactions and authentic riffing

Why This Format Works

• Creates real reactions: "I want you to react I want you to riff for real"
• Makes the show fun for the hosts to produce
• Generates authentic conversations rather than scripted content
• Allows for natural clarifying questions that listeners might have

How They Execute This Format

• One host presents information the other doesn't know about
• The listening host provides active listening and genuine reactions
• They speak to each other rather than addressing the audience directly
• Example: "Instead of saying 'alright listeners we'd like to tell you about some great businesses' it's like 'dude Sam have you seen this?'"

Real-World Example

• Crime Junkie podcast uses a similar format
• One host explains crimes to her friend who acts as an active listener
• The listening host nods, asks clarifying questions when listeners would have them
• This creates a conversational feel that resonates with audiences