Uncle Vinny's Price Scaling
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A story about how Shaan's uncle built a successful real estate education business by offering courses and coaching.
"My uncle has a $200 million real estate portfolio, so he created a course on how to do multifamily apartment investing. The course is about $5,000, and he sells a bunch of those. Then out of that group, some people pay him $25,000 for more one-on-one in-depth coaching because they're serious about it.
For these students, it's not hard to justify $5,000 or even $25,000 because the economics of even a single apartment building they're buying are such that it makes sense.
He's my Uncle Vinny - he's got an incredible story and his personality is amazing. He's the most joyful person I've ever known, almost to the point where people think he's high on something. But he's just like that 24/7 - he's high on life 24/7. It's kind of amazing."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.