Instagram-Worthy Installations

Shaan Puri and Sam Parr discuss transforming Michael Jordan's house into a modern museum experience, drawing inspiration from successful ventures like the Museum of Ice Cream. They emphasize creating a photo-centric, social media-driven attraction that could generate significant revenue through tourism.

• Modern Museum Concept:

  • Transform traditional museum experience into Instagram-worthy moments
  • Create guided paths through multiple themed rooms
  • Focus on interactive photo opportunities rather than static displays

• Museum of Ice Cream as Blueprint:

  • Raised $40M Series A at $200M valuation
  • Features 13 different photo-optimized rooms
  • Generates free marketing through visitor social media posts
  • Successful despite being "not the most amazing thing"

• Location Advantages:

  • Only 20 minutes from Chicago airport
  • Chicago is among top 5 most populous US cities
  • Comparable to successful historical home museums:
    • Graceland
    • Monticello
    • Mount Vernon

• Revenue Potential:

  • Historical homes generate up to $50M in revenue
  • Even $2-3M annual revenue over 50+ years would be significant
  • Additional revenue streams through:
    • Sports memorabilia displays
    • Collector partnerships
    • Bachelor party rentals
    • Sports fan "dream vacation" experiences

• Investment Structure:

  • Initial purchase: ~$13M
  • Additional setup costs: $4-5M
  • Target annual revenue: $5-10M
  • Potential for crowdfunding to create viral marketing and built-in customer base