Proprietary Packaging Molds

Sarah Moore transformed a traditional egg carton business into a broader specialty packaging company by recognizing opportunities beyond eggs and focusing on custom packaging solutions.

Core Business Evolution:

• Started as egg cartons distributor (eggcartons.com)
• Expanded into specialty packaging for diverse products
• Now ~40% of revenue comes from non-egg related packaging

Key Business Components:

• Target Market:

  • Products requiring "protection and separation"
  • Industries include:
    • Cricket/Dubai roach containers
    • Small parts storage
    • Bath bombs
    • Cupcakes
    • Custom applications

• Revenue Strategy:

  • Focus on "sticky" products
  • Create custom molds for customers
  • Build recurring revenue through proprietary designs
  • Customers keep buying due to custom tooling investment

• Market Positioning:

  • Not just an egg carton company
  • Specialty packaging solutions provider
  • Maintain original branding while expanding scope
  • Purchase related domain names for different verticals (e.g., bath bomb cartons, machine shop trays)

• Growth Strategy:

  • Identify new applications for existing technology
  • Leverage custom mold capabilities
  • Maintain core business while expanding into new markets
  • Focus on proprietary products that create customer lock-in