Enterprise Development Process

Scott Galloway shares his process for developing highly lucrative speaking engagements that average $112,000 per appearance. He emphasizes creating unique, data-driven presentations that combine entertainment with valuable insights.

Key Components:

• Development Process:

  • 3-month preparation timeline
  • Works with team of analysts at PropG
  • Focuses on themes, data, and slide development
  • Incorporates humor and video clips
  • Choreographs and practices extensively

• Content Strategy:

  • Uses humor to make audience receptive to new ideas
  • Includes unique data points and insights
  • Creates visually dense slides with substantial information
  • Tests material before major presentations
  • Emphasizes bringing something unique rather than just being charismatic

• Business Model:

  • Receives 340 inbound speaking requests
  • Accepts only 30 engagements
  • Averages $112,000 per speaking engagement
  • Targets high-value corporate clients (e.g., Mastercard paying $150,000 for one hour)

• Key Success Factors:

  • Extensive preparation and research
  • Professional design team involvement
  • Data-driven insights
  • Performance testing and iteration
  • Focus on catalyzing conversations with new information