IP-Free Business Advantage

Shaan Puri and Sam Parr discuss how businesses built on IP-free concepts like chess and dictionaries can create valuable companies by leveraging universal recognition without trademark restrictions.

  • Dictionary.com Business Model:

    • Gets 40M unique visitors monthly
    • Generates $20M in revenue primarily through ads
    • Operates with minimal staff ("dozens of employees")
    • Sold for $100M
    • Maintains relevance through:
      • Word of the day email list
      • Cultural commentary on social media
      • Annual "word of the year" tied to current events
  • Chess.com Success:

    • 50M registered users
    • 200M monthly unique visitors
    • Estimated worth: quarter billion dollars
    • Revenue streams:
      • Coaching services
      • Premium memberships
      • Enhanced features (stats tracking, matchmaking)
    • Benefited from Queen's Gambit popularity surge
  • IP-Free Business Advantages:

    • No licensing fees or restrictions
    • Built-in brand recognition
    • Large potential audience
    • Similar opportunities in:
      • Religious apps (like Calm for Christianity)
      • Classic games
      • Reference tools
  • Monetization Strategies:

    • Direct advertising (Dictionary.com)
    • Premium services (Chess.com)
    • Potential for strategic acquisitions (e.g., Grammarly buying Dictionary.com)
    • Cross-platform integration opportunities
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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