Rebuilding with International Executives

Nick shares how he transformed his thinking about international hiring from just outsourcing tasks to building entire executive teams globally.

"I have six Americans somewhere out of 160 employees. Ari Costa, another company in my portfolio that's growing really fast, 130 employees, seven Americans. Bolt Storage, six Americans out of 60 employees. And they're all in sales and account management because I just can't replicate the Americans' ability to close high ticket deals.

But now we're close with a couple South Africans. COO at Ari Costa in Johannesburg, South Africa. Head of performance marketing in Bogota, Colombia. Head of finance and an IT consultant who got me through SOC 2 compliance—we got a certificate this week—in Cape Town, South Africa.

I used to think, 'Okay, I need repeatable tasks and I need to outsource those to the Philippines, South Africa, Colombia, whatever.' Now I'm realizing that the people who can run my company can do it better and cheaper internationally."