Home Health Audit Framework

Modern environments are filled with toxins and health hazards that weren't present 80 years ago. Here's a framework for auditing and improving home health.

Core Problem

  • Modern environments are poisoning people through:
    • Food
    • Water
    • Lights
    • Air
    • Plastics
    • Chemicals

Home Health Audit Components

  • Water Filtration

    • Whole house filtration systems ($8,000 range)
    • RO (reverse osmosis) systems
    • Shower water filtration
    • Tap water mineralization
  • Lighting

    • Replace LED bulbs with incandescent
    • LED issues:
      • Emits harmful blue light
      • Affects circadian rhythm and sleep
      • Impacts weight gain through meal-time exposure
      • Creates imperceptible flickering (visible in slow-motion video)
  • EMF Exposure

    • Particularly important in bedrooms
    • Growing concern for health impact
    • Focus on areas where multiple hours are spent

Business Model Opportunity

  • $40B annual home services market

  • Annual checkup model for homes

  • Recurring revenue streams:

    • Regular maintenance
    • Filter changes
    • System updates
    • Ongoing monitoring
  • Sales approach:

    • Free initial audit
    • Identify problems
    • Propose solutions
    • Convert to ongoing service

Target Areas

  • Primary living spaces (80% of time spent):
    • Bedroom
    • Kitchen
    • Office
    • Common areas

The goal is to transform these spaces from potentially harmful environments into health-promoting ones through systematic assessment and improvement.

JM

Justin Mares

Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.

Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.

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