Home Health Audit Framework
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Modern environments are filled with toxins and health hazards that weren't present 80 years ago. Here's a framework for auditing and improving home health.
Core Problem
- Modern environments are poisoning people through:
- Food
- Water
- Lights
- Air
- Plastics
- Chemicals
Home Health Audit Components
-
Water Filtration
- Whole house filtration systems ($8,000 range)
- RO (reverse osmosis) systems
- Shower water filtration
- Tap water mineralization
-
Lighting
- Replace LED bulbs with incandescent
- LED issues:
- Emits harmful blue light
- Affects circadian rhythm and sleep
- Impacts weight gain through meal-time exposure
- Creates imperceptible flickering (visible in slow-motion video)
-
EMF Exposure
- Particularly important in bedrooms
- Growing concern for health impact
- Focus on areas where multiple hours are spent
Business Model Opportunity
-
$40B annual home services market
-
Annual checkup model for homes
-
Recurring revenue streams:
- Regular maintenance
- Filter changes
- System updates
- Ongoing monitoring
-
Sales approach:
- Free initial audit
- Identify problems
- Propose solutions
- Convert to ongoing service
Target Areas
- Primary living spaces (80% of time spent):
- Bedroom
- Kitchen
- Office
- Common areas
The goal is to transform these spaces from potentially harmful environments into health-promoting ones through systematic assessment and improvement.
08:29 - 10:16
Full video: 01:02:41JM
Justin Mares
Co-founded Exceptional and authored "Traction," a guide for startup growth. Currently leads TrueMed, a health-tech/fintech company.
Expertise in revenue management and startup operations. Passionate about improving healthcare through technology and financial innovation.