Premium Newsletter Positioning

Sam Parr shares his experience and regret about launching a premium newsletter service at too low a price point ($300/year), suggesting that targeting sophisticated customers with higher-priced offerings ($30,000/year) would have been more profitable while requiring similar effort.

Key Points:

• Premium Newsletter Strategy:

  • Instead of charging $300/year, should have aimed for $30,000/year
  • The work difference between these price points isn't proportional to the revenue difference

• Alternative Revenue Models for Milk Road (Crypto Newsletter):

  • Data-Focused Products:
    • Salary benchmarking for crypto companies
    • Sentiment analysis for institutional investors
    • Organizational charts mapping crypto project leadership
  • Enterprise-Level Services:
    • Target banks and large buyers instead of retail customers
    • Package data with researcher analysis and context
    • Include conferences and additional services

• Business Model Considerations:

  • Stay within core newsletter competency
  • Leverage existing user data and engagement
  • Focus on data that advertisers would want to buy
  • Target institutional clients over retail customers

• Market Opportunity:

  • Crypto information is often hidden in Discord channels
  • Traditional investors struggle to access this information
  • Need for professional packaging of crypto market intelligence

• Sales Approach:

  • Only need a few enterprise deals to make meaningful revenue
  • Can start small and grow slowly
  • Lower pressure than supporting large team with retail subscriptions