Trends.co Million-Dollar Day
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A story about how Sam Parr used a clever email marketing tactic for Black Friday that generated massive profits.
"I did it in 2019, right before we sold, a few months before we sold. We did it for trends.co, which was a digital product - which is like the best Black Friday deal ever because I don't have to fulfill anything and it's 100% profit.
We used this email tactic where you send an email to your user base that looks like it was supposed to be an internal email. Someone from the marketing team writes 'Hey, just doing final testing for Black Friday, the code is X, go test it out.' Then you send a follow-up saying 'Oh my god, whoops, that wasn't meant to send to everybody, but we're going to honor it.'
I don't remember exactly, but we made something like $1 million in profit in one day from that email."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.