Hampton's Rolex-Inspired Branding
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Sam Parr shares how he created the Hampton brand identity by working with an agency.
"That agency I hired was $15,000. What I did was send them a whole bunch of really old Rolex ads. I also said my favorite color is British racing green because that's my favorite color - I've had motorcycles in that color, I have all types of toys in that color.
I told them 'Make it look like an old Rolex ad and use British racing green.' That's kind of how it came to be. And even though I'm really tight with money - I drove 20 minutes last Saturday to return a $7 spatula to Target - I knew this branding investment was important."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.