Thunderclap Marketing Impact

A marketing agency that leverages owned social media accounts to provide comprehensive social media marketing services to major brands. The business evolved from simple paid posts to full-service social media strategy and campaign management.

Core Business Model:

• Initially focused on coordinated posts across owned social accounts
• Evolved into full-service social media marketing agency
• Later expanded into launching their own brands

Key Components:

• Network of Social Media Accounts:

  • Owned or had access to accounts with combined 50M+ followers
  • Focused on Twitter and Instagram, particularly in Europe
  • Run by young team who understood social platforms

• "Thunderclap" Marketing Strategy:

  • Coordinated posting across all accounts on same day
  • Focus on creating FOMO rather than direct selling
  • Avoided using tracking links to maintain authenticity
  • Used memes and organic content style instead of promotional messaging

• Evolution to Full-Service Agency:

  • Moved from transactional posts to retainer-based relationships
  • Became social media agency of record for major brands like Netflix
  • Services included:
    • Social media strategy development
    • Viral video production
    • Campaign management
    • Brand launches

• Team Structure:

  • Primarily staffed by people under 22
  • Focused on hiring young talent who inherently understood social platforms
  • Had around 23 employees in early days