Negotiation Time Discount

A framework for evaluating and comparing acquisition offers based on their likelihood to close and time invested in negotiations.

Core Principle: Time Scale Matters

  • Not all offers are equal - the best deal is the one that will actually close
  • Must apply a "discount factor" to newer offers when comparing them to more mature deals
  • Longer negotiation periods and deeper diligence increase likelihood of closing

Discount Factor Considerations

  • Length of negotiations
    • Longer discussions = lower discount
    • Fresh deals need higher discount (up to 50%)
  • Depth of due diligence completed
    • More diligence = lower discount
    • Less diligence = higher risk of changes/failure
  • Relationship development
    • More time spent building relationship = lower discount
    • New relationships need higher discount factor

Key Rules for Negotiations

  • The side that cares the least wins
  • Must be genuinely okay if no deal happens
  • In-person meetings are critical for closing
    • Get on a plane to meet people
    • Don't rely solely on Zoom calls
    • Face-to-face builds trust and clarity

Common Mistakes to Avoid

  • Taking highest offer without considering closing probability
  • Overvaluing new offers vs mature negotiations
  • Not meeting in person
  • Being desperate or emotionally attached to closing
  • Not having multiple options to maintain leverage

Best Practices

  • Always have "no deal" as an acceptable option
  • Maintain multiple potential deals when possible
  • Build relationships through in-person meetings
  • Stay organized with clean books and documentation
  • Don't run company as personal piggy bank - maintain clean financials
20:33 - 21:11
Full video: 51:37
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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