Negotiation Time Discount
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A framework for evaluating and comparing acquisition offers based on their likelihood to close and time invested in negotiations.
Core Principle: Time Scale Matters
- Not all offers are equal - the best deal is the one that will actually close
- Must apply a "discount factor" to newer offers when comparing them to more mature deals
- Longer negotiation periods and deeper diligence increase likelihood of closing
Discount Factor Considerations
- Length of negotiations
- Longer discussions = lower discount
- Fresh deals need higher discount (up to 50%)
- Depth of due diligence completed
- More diligence = lower discount
- Less diligence = higher risk of changes/failure
- Relationship development
- More time spent building relationship = lower discount
- New relationships need higher discount factor
Key Rules for Negotiations
- The side that cares the least wins
- Must be genuinely okay if no deal happens
- In-person meetings are critical for closing
- Get on a plane to meet people
- Don't rely solely on Zoom calls
- Face-to-face builds trust and clarity
Common Mistakes to Avoid
- Taking highest offer without considering closing probability
- Overvaluing new offers vs mature negotiations
- Not meeting in person
- Being desperate or emotionally attached to closing
- Not having multiple options to maintain leverage
Best Practices
- Always have "no deal" as an acceptable option
- Maintain multiple potential deals when possible
- Build relationships through in-person meetings
- Stay organized with clean books and documentation
- Don't run company as personal piggy bank - maintain clean financials
20:33 - 21:11
Full video: 51:37SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.