Build Content Before Audience

Dylan and Henry, two young content creators, shared their perspective on building an audience through content creation. They emphasize the importance of building a content library before focusing on viewership numbers, which they call a "binge bank."

Key Points:

• Content Creation Philosophy:

  • Focus on creating content consistently, even without immediate audience
  • Build a "binge bank" - library of content for future discovery
  • Quality matters more than initial viewership numbers

• Strategic Approach:

  • Don't have money for advertising or connections for distribution
  • Content creation is the only viable path to growth
  • Getting good comes from consistent practice and output

• The "Binge Bank" Strategy:

  • Create content assuming future discovery
  • When people find you, they should have plenty to consume
  • After 45 minutes of content consumption, viewers should feel like they know you
  • Goal is to create emotional connection through content volume

• Real World Example:

  • Macklemore's early vlogs had less than 1,000 views
  • Documented journey of trying to make it as a rapper
  • Those same videos now have millions of views
  • Early content became valuable after later success

• Value Proposition:

  • Content quality should exceed current viewership
  • Makes discovery feel like finding a "treasure"
  • Creates excitement for early viewers who feel they found something special
  • Builds foundation for future growth and audience engagement