College NIL Deal Broker

A business opportunity to become a sports agent/business manager for college athletes by leveraging the new NIL (Name, Image, Likeness) rules that allow college athletes to make money from endorsements and sponsorships.

Key Points:

  • Target Market Strategy:

    • Focus on college campuses with major sports programs
    • Build relationships with college athletes early in their careers
    • Start with local deals in college towns
  • Revenue Model:

    • Broker deals between local businesses and athletes
    • Example: Connect athletes with local car dealerships for billboard ads
    • Typical deal size mentioned: $1,500 per endorsement
  • Growth Strategy:

    • Start with small local deals
    • Build portfolio of successful deals
    • Become athlete's business manager within ~2 months
    • Eventually transition into becoming a full sports agent
  • Market Opportunity:

    • New rule changes make this possible
    • Currently untapped market on college campuses
    • Potential to become "the next Ari Gold" worth $50-100M
    • Best opportunity is at major sports schools like Kentucky or Alabama
  • Compliance Requirements:

    • Schools cannot facilitate or find deals for athletes
    • Need to maintain proper documentation
    • Must follow NIL rules to avoid "pay for play" violations
    • Complex compliance rules require careful deal structuring
17:26 - 18:33
Full video: 53:08
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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