College NIL Deal Broker
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A business opportunity to become a sports agent/business manager for college athletes by leveraging the new NIL (Name, Image, Likeness) rules that allow college athletes to make money from endorsements and sponsorships.
Key Points:
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Target Market Strategy:
- Focus on college campuses with major sports programs
- Build relationships with college athletes early in their careers
- Start with local deals in college towns
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Revenue Model:
- Broker deals between local businesses and athletes
- Example: Connect athletes with local car dealerships for billboard ads
- Typical deal size mentioned: $1,500 per endorsement
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Growth Strategy:
- Start with small local deals
- Build portfolio of successful deals
- Become athlete's business manager within ~2 months
- Eventually transition into becoming a full sports agent
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Market Opportunity:
- New rule changes make this possible
- Currently untapped market on college campuses
- Potential to become "the next Ari Gold" worth $50-100M
- Best opportunity is at major sports schools like Kentucky or Alabama
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Compliance Requirements:
- Schools cannot facilitate or find deals for athletes
- Need to maintain proper documentation
- Must follow NIL rules to avoid "pay for play" violations
- Complex compliance rules require careful deal structuring
17:26 - 18:33
Full video: 53:08SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.