Calculated Social Authenticity

Shaan Puri discusses the irony of how some people who present themselves as authentic "shitposters" on social media are actually among the most calculated brand builders. He contrasts this with those who are openly strategic about their social media presence.

• Fake Authenticity in Social Media:

  • People who present themselves as unfiltered "shitposters" are often carefully curating their brand
  • They're actually very conscious about follower counts and viral metrics
  • It's similar to "bedhead" hairstyles that use products to look intentionally messy

• Respect for Transparent Strategy:

  • More respect for people who are honest about their social media strategy
  • Examples of authentic approaches:
    • Being open about tweeting Bitcoin content to build a crypto following
    • Acknowledging that finance threads are created for viral growth and connections

• Common Marketing Deceptions:

  • People claim they "quit Wall Street to democratize finance"
  • Reality: They wanted followers and did what was necessary to get them
  • Similar to Silicon Valley origin stories that mask business opportunism
    • Example: Dollar Shave Club's varying origin stories:
      • Public version: Frustration with buying razors at Walgreens
      • Real version: Having to sell a shipping container of cheap razors

• Personal Approach:

  • Prefers being honest about motivations when working solo
  • More likely to use "noble" marketing angles when working with business partners
  • Acknowledges feeling slightly disgusted by using such marketing tactics