Trauma Fuels Success
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Alex Lieberman shares the personal sources of his motivation and drive to succeed with Morning Brew.
"I think at the time Austin and I just had such a fire. I think for Austin, similar to you Sam, Austin kind of creates an opponent in his head and that is enough to create this insatiable drive to win. For me, I actually have less of that, but the thing that compensated at the time was two things: my dad dying and feeling like I needed to provide for my family, and me being bullied from fifth grade to twelfth grade and feeling like I just wanted to prove that I was worthy.
That was more than enough where even when the Brew was small, Austin and I had this deep in our bones feeling that we were going to succeed, like the business would ultimately sell and it was just a matter of time."
Alex Lieberman
Co-founder & Executive Chairman of Morning Brew, Chairman of storyarb.
Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a daily business newsletter that scaled to millions of subscribers before its majority acquisition by Business Insider's parent company in 2020. He hosts the 'Founder's Journal' podcast, offering insights on entrepreneurship and building businesses. He is also the Chairman of storyarb, a B2B content marketing agency, and is involved in other ventures including growthpair and distro. He is widely recognized as an entrepreneur, media builder, and content creator focused on startup culture and business growth.