Trauma Fuels Success

Alex Lieberman shares the personal sources of his motivation and drive to succeed with Morning Brew.

"I think at the time Austin and I just had such a fire. I think for Austin, similar to you Sam, Austin kind of creates an opponent in his head and that is enough to create this insatiable drive to win. For me, I actually have less of that, but the thing that compensated at the time was two things: my dad dying and feeling like I needed to provide for my family, and me being bullied from fifth grade to twelfth grade and feeling like I just wanted to prove that I was worthy.

That was more than enough where even when the Brew was small, Austin and I had this deep in our bones feeling that we were going to succeed, like the business would ultimately sell and it was just a matter of time."