Porterfield Content Branding

Amy Porterfield learned key content naming strategies from marketing expert Evan Pagan that help establish expertise and authority in digital courses.

Core Content Naming Philosophy

• Must coin and name your own content
• Put a title on your methodologies
• Take ownership of your processes
• Strategy helps establish expert positioning

Implementation Examples

• "The Porterfield Process" - Her framework for outlining digital courses
• "The Sweet Spot" - Her method for finding course topics
• Names everything in her business deliberately to establish ownership
• Uses branded terminology throughout content and courses

Strategic Benefits

• Sets you up as an expert in your field
• Creates recognizable frameworks
• Differentiates your content from others
• Makes content more memorable and referable
• Helps establish intellectual property

Origin

• Learned directly from Evan Pagan, considered a pioneer in internet marketing
• Strategy has been proven successful across multiple marketing experts
• Continues to be used by modern course creators and digital entrepreneurs
• Part of larger strategy to position oneself as authority in chosen field