Information Routing System

A system for routing valuable information to specific contacts, exemplified through Ben's approach of finding and sharing targeted content with his network.

Core Information Routing Strategy

  • Acts like FedEx - doesn't analyze content deeply, just routes to right person
  • Maintains highly curated information sources
  • Follows select valuable creators/thinkers
  • Routes information immediately to relevant contacts
  • Doesn't expect immediate returns or engagement

Implementation Method

  • Maintains multiple group chats (60+ mentioned)
  • Each chat includes:
    • The information router (Ben)
    • Original content finder
    • Relevant recipient
  • Focuses on matching content to recipient interests
  • Shares without analyzing or adding commentary

Key Success Factors

  • Highly curated feed of quality sources
  • Deep understanding of contacts' interests
  • Quick identification of relevant connections
  • No expectation of immediate value return
  • Pure focus on information distribution

Real Example Mentioned

  • Ben found valuable blog post about prediction markets
  • Recognized relevance to friend who invested in GLP-1 drugs
  • Immediately routed content without detailed analysis
  • Recipient found it "best thing read all year"
  • Created value through targeted information sharing

Value Creation

  • Helps surface relevant content to right people
  • Creates unexpected connections
  • Builds network value over time
  • Establishes router as valuable node in network
  • Enables serendipitous discoveries for recipients
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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