Information Routing System
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A system for routing valuable information to specific contacts, exemplified through Ben's approach of finding and sharing targeted content with his network.
Core Information Routing Strategy
- Acts like FedEx - doesn't analyze content deeply, just routes to right person
- Maintains highly curated information sources
- Follows select valuable creators/thinkers
- Routes information immediately to relevant contacts
- Doesn't expect immediate returns or engagement
Implementation Method
- Maintains multiple group chats (60+ mentioned)
- Each chat includes:
- The information router (Ben)
- Original content finder
- Relevant recipient
- Focuses on matching content to recipient interests
- Shares without analyzing or adding commentary
Key Success Factors
- Highly curated feed of quality sources
- Deep understanding of contacts' interests
- Quick identification of relevant connections
- No expectation of immediate value return
- Pure focus on information distribution
Real Example Mentioned
- Ben found valuable blog post about prediction markets
- Recognized relevance to friend who invested in GLP-1 drugs
- Immediately routed content without detailed analysis
- Recipient found it "best thing read all year"
- Created value through targeted information sharing
Value Creation
- Helps surface relevant content to right people
- Creates unexpected connections
- Builds network value over time
- Establishes router as valuable node in network
- Enables serendipitous discoveries for recipients
47:01 - 51:24
Full video: 01:01:23SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.