Control Actions Not Results
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Shaan Puri and Sam Parr discuss their approaches to goal setting, emphasizing the importance of focusing on controllable inputs rather than outcomes. They share personal experiences and strategies for making goals more achievable and meaningful.
Key Goal Setting Strategies:
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Picture Goals / Movie Scene Goals:
- Use visual representations instead of just written text
- Find pictures (like houses on Zillow) that represent the goal
- Create mental "movie scenes" that capture the feeling of achievement
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Floor and Ceiling Goals:
- Set a minimum acceptable outcome (floor)
- Define an ambitious best-case scenario (ceiling)
- Example: Podcast goals
- Floor: Make 15 new friends through guest interviews
- Ceiling: Build a large, engaged audience
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Goals and Anti-Goals:
- Explicitly define what you don't want to happen
- Helps avoid common traps of success
- Example: Want podcast success but don't want it to feel like work
- Identify potential negative outcomes upfront to plan against them
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Daily Visibility:
- Keep goals visible and top of mind
- Set daily reminders in tools like Slack
- If you can't articulate your goal instantly, it's not clear enough
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Belief-Driven Action:
- Don't move unless you actually believe it will happen
- Belief drives action, action creates results
- Low belief leads to timid action and poor results
- High belief enables massive action
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Baby Goals / Giggle Steps:
- Start with steps so small they make you laugh
- Remove fear and intimidation from starting
- Example: Floss one tooth instead of all teeth
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Revise Up or Abort:
- Either make goals more ambitious or completely abandon them
- Don't compromise down to mediocrity
- When new information comes in, either elevate or exit
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.