Giant Flag Rental Empire

A niche business that manufactures and rents massive American flags for major sporting events and celebrations, pioneered by a woman in Utah who solved key technical challenges in the industry.

Key Points:

• Product Innovation:

  • Flags are made in 15 different pieces that latch together
  • Design allows airflow to prevent wind-sail effect
  • Invisible seams when viewed from a distance
  • Can cover entire football field

• Business Model:

  • Rental fee: $7,000-$77,000 per event
  • Services 130-150 events annually
  • Generates approximately $1M in annual revenue
  • Operates with just two people:
    • Owner/operator
    • One employee who hand-sews flags from his basement

• Market Position:

  • Started by buying flags for $40k and renting them out
  • Evolved to manufacturing own flags to solve quality issues
  • Competes with few other companies (SuperFlag and one other)
  • Serves major sporting events including NFL games

• Competitive Advantage:

  • Solved technical problems that plagued traditional giant flags
  • Modular design makes transport and handling easier
  • Established reputation in niche market
  • Low overhead with minimal staff