Energy Drives Content Success

Shaan Puri shares insights about Miss Excel's unique approach to content creation and business growth, emphasizing how she focuses on energy and state of mind over traditional strategic planning.

• Content Creation Philosophy:

  • Content is fundamentally "energy transmission"
  • Gets into a specific state of mind before creating
  • Focuses on making content magnetic and viral through personal energy
  • Believes presence and energy are more important than intellectual strategy

• Content Strategy:

  • Uses quick, exciting TikTok videos (10 seconds with music)
  • Makes Excel content fun and engaging vs traditional "stale" approaches
  • People learn while smiling and laughing
  • Focuses on snack-sized, highly engaging format

• Business Growth Approach:

  • Expanding beyond Excel to full Microsoft Suite
  • Partners with Microsoft for early access to new features
  • Hired performance marketing agency
  • Uses viral content as ads instead of direct course selling
  • Diversifies across platforms (TikTok, Instagram Reels, YouTube)

• Revenue Potential:

  • Projected to reach $100M in annual sales
  • More conservative estimate of $25M annually sustainable
  • Excel courses consistently among top-earning online courses
  • Strong demand exists for Excel education

• Competitive Advantage:

  • Better top-of-funnel strategy than competitors
  • Modern approach to traditionally boring subject
  • Strong personal brand as "Miss Excel"
  • Understanding of content virality and platform dynamics