Swimply Pool Rentals

Swimply is a marketplace that allows homeowners to rent out their private swimming pools by the hour, similar to Airbnb but specifically for pools. The company has seen explosive growth and raised significant venture funding.

Key Points:

• Core Business Model:

  • Homeowners list their pools for hourly rental (example rate: $50/hour)
  • Renters book pools for private use
  • Platform connects pool owners with people seeking pool access

• Growth & Funding:

  • 4,000% growth in one year (40x)
  • Raised Series A funding of $11-12 million
  • Backed by Norwest Ventures
  • Traffic growth:
    • January: 50,000 visitors
    • June: 400,000 visitors
    • Doubled monthly for four consecutive months

• Value Proposition:

  • For Pool Owners: Generate income from unused pool time
  • For Renters:
    • Access to private pools without ownership costs
    • Affordable group activities ($100 for 2 hours split among 4 people)
    • Alternative to public pools or expensive pool ownership

• Market Timing:

  • Benefited from people wanting to get out of their homes
  • Addresses need for private outdoor activities
  • Capitalizes on work-from-home lifestyle changes