Campus Delivery Success

A delivery service focused specifically on college campuses that stocks and delivers popular items students want, operating within tight geographic boundaries for operational efficiency.

Core Model

  • Buy popular items students want (Ben & Jerry's, chips, beer)
  • Store inventory in local apartments near campus
  • Deliver via scooters within tight geographic boundary
  • Average order: $16
  • Profit per delivery: $5

Key Advantages

  • Focused geographic boundary reduces logistical complexity
  • Targeting specific demographic (college students)
  • Limited SKU selection of high-demand items
  • Lightweight delivery method (scooters)

Market Validation

  • GoPuff example:
    • Similar model targeting college markets
    • $163M in annual revenue
    • Raised $866M (including SoftBank investment)
    • Started by two college students
    • Expanded across multiple campuses

Growth Strategy

  • Start with single campus
  • Prove model works
  • Expand to additional college campuses
  • Large addressable market of college campuses available
49:48 - 51:41
Full video: 54:14
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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E-commerce