Warby Parker Marketing Strategy
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Ryan shares a story about how angel investing helped him learn valuable business strategies.
"I invested in an ecommerce company called Warby Parker, and through that investment I learned about performance marketing - something I'd never heard of before. I took that knowledge back to my newsletter company and realized we could buy Facebook ads and Google ads just like Warby Parker was doing.
This is a perfect example of how investing has made my primary businesses more successful. I'm borrowing ideas and connecting dots between different industries. I'm learning about the latest things in crypto, ecommerce, and other sectors, then applying those learnings to my own businesses."
Ryan Begelman
In 2008, He bought into Bisnow Media, became CEO, and bootstrapped it with its founders, Mark and Elliott, from $1M to $20M in revenue and ~$7M annual profit. In 2016, as Fortune reported, He sold Bisnow to a private equity firm. Today, Bisnow is the largest producer of commercial real estate news and events.
He also cofounded Summit. Named by Forbes “The Davos of Generation Y,” Summit gathers leaders and features icons like Jeff Bezos, Richard Branson, Shonda Rhimes, Jessica Alba, Reed Hastings, Brené Brown and Al Gore.