Platforms Create Native Stars
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Sam Parr shares his perspective on how major platforms evolve to create "native stars" - people who become incredibly successful by mastering and dedicating themselves to a specific platform. He believes Twitter is currently underutilized and presents a massive opportunity for someone willing to take it seriously.
Key Points:
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Historical Platform Success Stories:
- YouTube → Mr. Beast making hundreds of millions
- TikTok → Created its own native stars
- Instagram → Influencers building billion-dollar companies
- Podcasting → Joe Rogan, Call Her Daddy, Tim Ferriss
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Twitter's Unique Opportunity:
- Currently underutilized compared to other platforms
- Few people treat it with the same seriousness as YouTube or TikTok
- Text-based nature makes it different from visual platforms
- Potential to build empires in next 2-3 years
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Success Requirements:
- Need to treat it like a full-time job
- Work 50+ hours per week
- Study the data
- Approach it like a business
- Take it seriously beyond just "twitter threads"
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Current Twitter Examples:
- Sahil Bloom and Truong (500k followers) showing early success
- Still no one pushing to 10-20M followers
- No one has built a proper empire yet
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Growth Strategies:
- Add visuals to content (pictures work better than videos)
- Master writing (citing examples like Danielle Steel, James Patterson)
- Get off Twitter into real life
- Meet mainstream celebrities
- Take photos with notable people
- Create social proof and FOMO
- Become culturally relevant beyond the platform
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Potential Outcome:
- Believes Twitter could create billionaires
- Currently at 7-8 figure success stories
- Massive opportunity window right now
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.