Professional Search Engine

Shaan proposes creating a specialized search engine or content repository focused on specific professions, targeting high-value professional niches that need specialized information.

Key Points:

• Target Professional Niches:

  • Focus on specific professions (dentists, doctors, car mechanics, insurance agents, real estate agents)
  • Look for professions with frequent, specific search needs
  • Find areas where no definitive central repository exists

• Content Strategy:

  • Become the definitive authority in the chosen profession
  • Rank at the top for profession-specific searches
  • Focus on information that is:
    • Obscure but important to the profession
    • Related to their tools and equipment
    • Specific to their daily needs (prescriptions, treatments, etc.)

• Business Model:

  • Create a separate specialized search engine for the profession, or
  • Build an authoritative content site that ranks for all relevant professional searches
  • Focus on sustainable, independent growth without relying on paid channels

• Key Success Factors:

  • Choose professions with unique information needs
  • Target areas not dominated by major tech companies
  • Build something Google and Facebook won't compete with
  • Create sustainable, defensible content moats