VR App Gold Rush
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Building specialized apps for emerging VR/AR platforms like Meta's Ray-Ban glasses and Oculus headsets, focusing on being an early technical leader in the space rather than waiting for mainstream popularity.
Key Points:
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Opportunity in Unpopular Tech:
- VR is currently unpopular but has significant potential
- The top 15 apps in the Oculus store are "printing money" for their developers
- Small teams can make $10 million by specializing in this technology
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Strategic Approach:
- Focus on "time in market" rather than "timing the market"
- Maintain consistent interest in the technology regardless of popular sentiment
- Track if the tech is getting better, not if it's currently hot
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Meta Platform Opportunity:
- Meta Ray-Ban glasses represent the future of AR/VR
- Currently an "uncontested" market with limited competition
- Future app store ecosystem will emerge for these platforms
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Business Model:
- Two paths to success:
- Create a breakthrough app with product-market fit (potential billions)
- Become the leading technical team solving hard problems (floor of $50-100M exit)
- Build a team of 5-10 strong engineers focused on solving technical challenges
- Survive 5 years at the cutting edge to either succeed with your own app or get acquired
- Two paths to success:
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Technical Focus Areas:
- Spatial recognition
- Gesture control
- Other platform-specific technical challenges
42:55 - 44:43
Full video: 01:11:28SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.