VR App Gold Rush

Building specialized apps for emerging VR/AR platforms like Meta's Ray-Ban glasses and Oculus headsets, focusing on being an early technical leader in the space rather than waiting for mainstream popularity.

Key Points:

  • Opportunity in Unpopular Tech:

    • VR is currently unpopular but has significant potential
    • The top 15 apps in the Oculus store are "printing money" for their developers
    • Small teams can make $10 million by specializing in this technology
  • Strategic Approach:

    • Focus on "time in market" rather than "timing the market"
    • Maintain consistent interest in the technology regardless of popular sentiment
    • Track if the tech is getting better, not if it's currently hot
  • Meta Platform Opportunity:

    • Meta Ray-Ban glasses represent the future of AR/VR
    • Currently an "uncontested" market with limited competition
    • Future app store ecosystem will emerge for these platforms
  • Business Model:

    • Two paths to success:
      • Create a breakthrough app with product-market fit (potential billions)
      • Become the leading technical team solving hard problems (floor of $50-100M exit)
    • Build a team of 5-10 strong engineers focused on solving technical challenges
    • Survive 5 years at the cutting edge to either succeed with your own app or get acquired
  • Technical Focus Areas:

    • Spatial recognition
    • Gesture control
    • Other platform-specific technical challenges
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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