Portfolio Ranking Reveals Blindspots

A portfolio ranking exercise can help reveal blind spots in your investment thesis by comparing expected vs actual outcomes. Here's the framework shared in the podcast.

Core Exercise

  • Rank all investments in portfolio by expected performance
  • Compare against actual performance rankings
  • Goal is to identify where initial assumptions were wrong
  • Example given: $75k investment in Triple Whale ended up worth $3.3M but was not expected to be a top performer

Key Benefits

  • Reveals biases in investment thesis
  • Shows which types of companies you undervalue/overvalue
  • Helps refine future investment decisions
  • Forces honest assessment of decision-making process

Implementation Tips

  • Do this exercise periodically (annually suggested)
  • Look at both financial returns and strategic value
  • Document reasons for initial rankings
  • Analyze patterns in successful vs unsuccessful investments
  • Use learnings to adjust future investment criteria

Common Pitfalls to Watch For

  • Overlooking "boring" businesses that execute well
  • Overvaluing flashy technology without clear business model
  • Putting too much weight on founder personalities
  • Not considering market size and growth potential objectively
  • Letting personal interests cloud judgment of business fundamentals

Key Takeaway

The exercise shows that initial expectations are often wrong, and systematic review helps develop better pattern recognition for future investments.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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