Investor Update Components

A successful founder shares their proven approach to keeping investors engaged through regular, well-structured updates.

Core Update Structure

• Frequency: Monthly updates for first 36 months, then quarterly
• Raw numbers upfront with no interpretation
• Clear sections for different types of information
• Direct and transparent communication style

Key Components

1. Numbers Section

• Cash in bank
• Monthly revenue
• Email list growth
• Email open rates
• Other key metrics without commentary

2. Business Status

• Things going well
• Things not going well
• Clear areas needing help
• Yes/no questions for specific guidance

Why This Approach Works

• Keeps investors engaged and top of mind
• Shows transparency and organization
• Makes it easy for investors to help
• Maintains regular communication even during tough times
• Helps prevent "going dark" when help is needed most

Important Principles

• Don't stop updates when things get difficult
• That's when you need help the most
• Regular updates signal company health
• Lack of updates often indicates trouble
• Stay consistent with the format
• Keep information clear and actionable

Network Benefits

• Builds strong relationships with investors
• Creates accessible network of successful people
• Enables quick access to advice and help
• Maintains ongoing engagement from influential people
• Makes it comfortable to reach out when needed