Jumbo Mail Boosts Response
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A direct mail marketing service that sends oversized packages to increase response rates for business outreach. The company specializes in creating "jumbo" or "chunky" mail that recipients are more likely to open and read.
Key Points:
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Core Concept:
- Uses oversized/stuffed packages instead of standard mail
- Based on principle that 90%+ of people will open a stuffed package
- Higher cost but delivers better response rates
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Target Market:
- Real estate investors
- Home services
- Business buyers
- Anyone doing mass outreach to potential clients/sellers
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Business Model:
- Creates and sends oversized physical mail packages
- Charges premium over standard mail for higher open rates
- Focuses on B2B outreach
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Origin:
- Created by mobile home park investor
- Born from need to improve response rates when reaching out to potential property sellers
- Developed as solution to increase engagement with acquisition offers
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Expected Outcome:
- Projected to reach mid-7 figures in revenue
- Positioned as profitable bootstrap business
01:04:30 - 01:05:38
Full video: 01:10:35SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.