Cookie Reciprocity Strategy

A cookie sales business targeting car dealerships, leveraging the rule of reciprocity to help them close more sales.

The Rule of Reciprocity Strategy

• When you do something nice for someone (even small), they almost always do something nice back
• Often the return favor is disproportionately larger than what you gave
• People feel compelled to "be even" after receiving something

Business Concept

• Provide cookies to car dealerships to give out to customers when they come in
• Pitch to dealerships: "Have you heard of the rule of reciprocity? People are much more likely to buy when they're eating a delicious cookie and feel taken care of"
• Cost-benefit pitch: "This will cost you a dollar per cookie, but if you close even one more sale this year, that's a $35,000 return"
• Target businesses with money who are less price-sensitive about cookie costs

Strategic Benefits for Car Dealerships

• Creates a positive customer experience
• Makes customers feel taken care of
• Activates the psychological principle of reciprocity
• Can help close more sales for a minimal investment

Business Growth Strategy

• Focus on selling to "richer customers" who are less price sensitive
• Target local entrepreneurs who are making enough money that they don't care if it's 80¢, $1, or $2 per cookie
• Sell to businesses where the owners "like the story, like you, and want to be supportive"
• Create contracts with businesses willing to pay more