True Crime Market Opportunity

Shaan Puri and Sam Parr believe there's still significant opportunity in the true crime podcast space despite it seeming saturated. They've observed multiple companies in this niche achieving 9-figure valuations over the years, and they think there's room for more innovation and success.

The True Crime Podcast Opportunity

• Proven Success Stories:

  • My Favorite Murder podcast has "500,000,000+ downloads in the last five years"
  • Parcast (16 true crime shows) sold to Spotify for "like a hundred million dollars - 50 million in cash, 50,000,000 in the earn out"
  • Law and Crime network was "acquired for more than a hundred million dollars"

• Consistent Growth Pattern:

  • They've been discussing true crime opportunities for 5+ years
  • "Every year that we've been talking about it it sounds like it's too late"
  • "Every year we talk about it another 9 figure company has essentially started or grown during that time"

• Audience Demographics:

  • Sam believes it's "basically me and a hundred million women"
  • "It's like 80% women I think who are into this"
  • Different consumption perspectives: "women listen to this from the perspective of how would I get out of this situation and men listen to it from the perspective of like how would I get away with this"

• Untapped Niches:

  • Comedy + True Crime: "There's nobody funny in true crime so if you're even moderately funny you're the funniest true crime podcast"
  • True Romance: Combining true crime with romance - "killer couples and it's all about lovebirds who go out and commit murder"
  • Diverse Voices: Current true crime has a "midwestern NPR woman" vibe with "that Ira Glass cadence" - opportunity for different perspectives

• Low Barrier to Entry:

  • The production quality bar is relatively low compared to other podcast genres
  • Existing successful shows like My Favorite Murder prove the comedy angle works