High-Commission Content Sites
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A strategy for building high-value lead generation content sites that focus on verticals paying hundreds of dollars just for leads, not sales.
Key Points:
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Content Site Strategy:
- Create content targeting specific verticals
- Focus on high-intent traffic that's looking to buy
- Optimize for lead generation rather than display ads
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Monetization Models:
- CPL (Cost Per Lead): Get paid hundreds just for leads
- CPA (Cost Per Acquisition): Commission on actual sales
- Recurring commissions from ongoing customer relationships
- Combine multiple models for maximum revenue
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Revenue Optimization:
- Target verticals with high-value leads ($100+ per lead)
- Look for opportunities beyond standard display advertising
- Focus on industries willing to pay premium rates for qualified leads
- Build relationships with companies offering attractive commission structures
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Key Advantage:
- Much higher revenue potential than traditional CPM/CPC models
- Can generate significant income with relatively modest traffic
- More profitable than standard affiliate marketing approaches
This model focuses on quality over quantity, targeting high-value verticals where companies are willing to pay premium rates just for leads rather than completed sales.
27:47 - 28:21
Full video: 01:16:41SB
Syed Balkhi
Founded WPBeginner, the largest free WordPress resource site. Developed popular WordPress plugins and contributes to Fast Company's expert panels. Dedicated to providing free WordPress education and helping small businesses establish their online presence.