Multi-Brand Locksmith Network

A locksmith business model that dominates local search results by creating multiple branded locksmith businesses under one owner. The strategy leverages SEO and pricing psychology to maximize revenue in emergency situations.

Key Points:

• Multiple Brand Strategy:

  • Create 8-10 different locksmith brands with unique websites
  • All businesses actually funnel to the same operation
  • Dominate Google search results for local locksmith searches

• Lead Generation:

  • Different branding but same operation handles all calls
  • Quote low initial prices on the phone ($200)
  • Actually charge higher amounts on-site ($400)

• Operational Model:

  • Uses workers on 2-year contracts
  • Workers handle leads from all the different branded websites
  • Focuses on emergency/urgent situations where price sensitivity is lower

• Pricing Strategy:

  • Quote lower prices initially to secure the job
  • Increase price on-site using various justifications
  • Leverage urgency of lockout situations to command higher fees

• Market Position:

  • Dominates local search results through multiple brands
  • Creates illusion of competition while controlling multiple listings
  • Takes advantage of emergency situations where customers have limited options

Note: The speaker presents this as an example of a shady business practice rather than recommending it.