ClickFunnels Revenue Mix

A modernized version of ClickFunnels specifically designed for e-commerce, combining subscription software revenue with info product marketing. The idea improves upon ClickFunnels' successful model while fixing its design and usability issues.

Key Points:

• Core Product Improvements:

  • Better designed interface (not "crayon-designed")
  • Specifically optimized for e-commerce
  • Simplified funnel building focused on converting customers
  • Make it "dumb enough" - overly simple and obvious to use

• Revenue Model:

  • 80% from software subscriptions
  • 20% from info products
  • Use info products for break-even marketing acquisition

• Marketing Strategy:

  • Create info products that teach e-commerce strategies
  • Use info products to acquire customers at break-even
  • Automatically convert info product buyers into software subscribers
  • Partner with established brands/influencers for distribution

• Target Market:

  • E-commerce businesses needing simple funnel solutions
  • Current market gap between complex solutions and simple needs
  • Estimated potential of $36M ARR just from existing audience if product is good

• Distribution Strategy:

  • Partner with established entrepreneurs/marketers with existing audiences
  • Use their brand and distribution to launch the product
  • Focus on actually being good at the core product vs just marketing