Services Management Platform

David Friedberg discusses creating a beverage dispensing platform that allows creators and brands to sell drinks directly to consumers through an at-home drink printer/dispenser system.

Key Points:

• Product Hardware:

  • At-home drink dispensing device
  • Initial price: $4.99 for first 10,000 orders
  • Price increases to $7.99 after initial orders

• Business Model:

  • Revenue sharing with drink creators/brands
  • Higher revenue share than traditional beverage deals (traditional deals are 2-6%)
  • Brands maintain ownership of their IP and can expand to retail if successful

• Drink Pricing:

  • Sparkling water: $2.29
  • Cocktails (mojito, mimosa): $1.99-$2.99
  • Pricing 25-50% less than store prices

• Platform Services:

  • Handles cartridge manufacturing
  • Manages distribution to homes
  • Provides auto-renewal service
  • Enables creators to formulate and sell drinks digitally
  • Creates passive income stream for creators

• Creator Opportunity:

  • Anyone can create and sell their own drink brand
  • Platform for ideation and brand development
  • No exclusivity - creators maintain brand rights
  • Ability to expand beyond platform if successful